03 — Brand representation
Be present without being there
A brand with no one on the ground ends up depending on whoever sells it. A representation mandate gives you that presence back: a local contact who carries your name, follows your distributors, defends your positioning and reports to you every month.
Who it is for
- A brand already selling in Côte d’Ivoire with no permanent local presence.
- A manufacturer whose distributors report nothing back.
- A company that wants to test a lasting presence before opening a subsidiary.
Deliverables
- A mandate contract: purpose, territory, duties, term, conditions
- A written quarterly action plan
- A monthly report delivered on the 5th of each month
- Distributor and customer records kept up to date
- Competitive and regulatory watch notes
Scope
What the mandate covers
A permanent contact
An address, a telephone number and a name in Abidjan for your customers, distributors and institutions.
Representation kit
Documentation, price lists and samples kept up to date, and a brand presentation adapted to the local market.
Quarterly action plan
Objectives, targets, actions and schedule in writing, reviewed with you every quarter.
Prospecting and follow-up
Finding new customers, following up, visiting, and handling inbound enquiries.
Distributor management
Running the network, checking terms and street prices, settling disputes.
Market watch
Competition, prices, new entrants, regulatory and customs developments.
Brand protection
Reporting counterfeits and misuse of the name, and support for OAPI registration in your own name.
Monthly reporting
A written report on the 5th of each month: actions taken, contacts, sales reported, alerts, next month’s plan.
Principles
Two rules we do not bend
One brand per category and per territory
We never represent two competing brands on the same territory. Any potential conflict of interest is declared before signature.
No hidden commission
Any payment received from a partner or supplier in connection with your file is declared to you.
Typical situation
An Asian manufacturer of technical equipment already sells in Côte d’Ivoire through two resellers, with no visibility on street prices or after-sales service. The mandate installs a local contact: commercial terms are reset, a third distributor is recruited for the interior of the country, technician training is organised, and a monthly report finally brings back what is happening on the ground.
Frequently asked questions
Frequently asked questions
How long does a mandate run?
Can you sign contracts in our name?
How are you paid?
Can the territory extend beyond Côte d’Ivoire?
Next step
Request this service
Describe your product and your objective: we reply within 48 working hours, under a confidentiality agreement if you prefer.