02 — Market entry

Enter with the right partners

Between the decision to enter and the first order lie a compliance file, a list of partners to verify and meetings to secure. That is exactly what this assignment covers: we prepare the ground, we open doors, and we stay beside you until the first contract.

Duration : 2 to 4 months Scope : The six stages of the assignment
Working meeting between a foreign executive and an Ivorian distributor in an Abidjan office.

Who it is for

  • A company that has decided to enter and is looking for a distributor or direct customers.
  • A brand already present through parallel importers that wants to regain control.
  • A manufacturer that needs a compliance file before shipping.

Deliverables

  • An entry roadmap, dated and costed in working days
  • A compliance file: applicable texts, formalities, contacts
  • Profiles of 3 to 5 verified partners, with our reasoned opinion
  • Written notes on every meeting obtained
  • An end-of-assignment review and a recommendation for the next step

Stages

The six stages of the assignment

1

Entry roadmap

Objectives, geographic scope, selected products, schedule and success criteria, agreed with you at the kick-off meeting.

2

Compliance

Registration, applicable standards, labelling, import regime, duties and taxes. We bring in legal and customs advisers whenever the file requires it.

3

Partner selection

A shortlist of 8 to 10 distributors or customers, verification of their legal existence, actual activity and reputation, then 3 to 5 documented profiles presented to you.

4

Qualified meetings

Meetings arranged — by video or during a visit on site — with an agenda, translated documentation and a written note after each conversation.

5

Negotiation and first contract

Support during commercial discussions: terms, territory, exclusivity, targets, landed prices. We never sign on your behalf without a written mandate.

6

Logistics and review

Setting up the first flows, with GK General Shop where useful, then a written review and a recommendation for what comes next.

The method

From the first question to the first contract

The same path for every file, whichever service you choose.

01

First conversation

Thirty minutes to understand your product, your objective in Côte d’Ivoire and the questions you want answered. No commitment.

02

Proposal within 5 days

Scope, method, schedule, team, deliverables and terms, on a document you can read in one sitting. A confidentiality agreement is signed on request.

03

Contract and kick-off

Signature, deposit, kick-off meeting, then a two-page scoping note: agreed plan, named contacts, dated milestones.

04

Execution and progress reviews

We work on the ground and keep you informed at fixed intervals: progress point, interim summary, and an immediate alert if anything changes.

05

Handover and next step

Delivery of the report, a spoken debrief, open questions. Then, if you wish, the next stage: market entry or representation.

Typical situation

A Turkish manufacturer of professional kitchen equipment wants to sell to hotels and restaurants in Abidjan. We check the import regime and the electrical standards that apply, identify nine resellers and installers, retain four after verification, arrange a week of meetings on site, then support the negotiation of the distribution contract and the first shipment.

Frequently asked questions

Frequently asked questions

Do we need a market study first?
It is not compulsory, but it is safer. If you already know your market, we start straight away with the entry roadmap.
Do we have to travel to Côte d’Ivoire?
No, the assignment can be run entirely remotely. A two to four-day visit does speed up signature considerably; we organise it from end to end.
How do you verify a distributor?
Legal existence, activity observed on site, references from at least two third parties, storage and coverage capacity, and the absence of any conflict with a competing brand we represent.
What if no partner is suitable?
We tell you, with the reasons. We then propose another route — direct sales, a second wave of candidates, or postponement — rather than recommending someone by default.

Next step

Request this service

Describe your product and your objective: we reply within 48 working hours, under a confidentiality agreement if you prefer.

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